Book promotion: the thing most of us love to hate but have to do. What follows is an overview of what I did before and after my first novel was published in May, 2012.
Back in the misty regions of 2011, my publisher (Lethe Press) and I agreed that my first novel, Silver Moon, would be published in 2012. Armed with a copy of Jeff VanderMeer’s BookLife, I started planning. I knew I was going to need all the marketing help I could get and practice makes perfect and all that.
I started out by trying to define my book. I had to understand what I was selling, apart from “my first novel.” Silver Moon is a novel about a menopausal woman who turns into a werewolf. It is also about developing a community and starting a new life. And my protagonist begins to come out as a bi woman over the course of the novel. It is not, however, primarily a romance nor is it erotica. This description helped me identify possible target audiences for the book: older women, werewolf fans, fans of LGBTQ fantasy, general fantasy readers, etc.
Then I moved on to what I had to work with.